02 Sep Plan Ahead for a Successful Holiday Season
It may still be summer, but it’s not too early for holiday planning. With more people staying home, e-commerce has exploded over the last few months. That trend is only expected to accelerate as 2020 nears its close. Whether you are offering canvas prints, custom yard sign, pillows, and blankets to your customers; the earlier you start prepping for the holiday season the better. At JONDO, we’re planning ahead for the holidays so you can, too. Here’s how you can optimize your operations for a successful holiday season.
Strategic Marketing Tailored to this Unique Holiday Season
With the expected uptick in online shopping, preparing now will put you ahead of your competition. In many cases, consumers will have several options to choose from when they’re looking for a particular custom printed product. The holiday season is usually a saturated time for marketing campaigns and is expected to be even more so this year. Advertise earlier this year to beat out the noise of your competitors, and reach your consumers effectively. Consider allowing additional time for holiday shipping, to ensure packages arrive in time for gift giving.
Holiday Shipping Options
Currently, shipping carriers are experiencing transit delays and passing along additional surcharges, which means you need to plan ahead for holiday delivery times and charge the appropriate shipping costs to be successful. Another way to ensure your consumers receive their gifts in time for Christmas is through upgraded shipping options. JONDO offers several upgraded shipping options that reduce transit time, which can be beneficial to your consumers. On-time holiday deliveries will result in positive reviews and repeat customers.
Ramp Up Your Team
With the additional volumes of this holiday season, it’s important to have a full team that can support the increased business. To ensure your website can handle the higher capacities, take action now by adding to your software development team or contracting outside developers. Also consider building your customer support team now, to be ready for the holiday spikes. Great customer service will result in customers for you next year. Customer feedback is critical in an e-commerce environment for businesses to succeed and grow.
JONDO Is Your Partner This Holiday Season
At JONDO, our holiday planning includes ramping up our facilities to fulfill larger order volumes. We’re taking every possible step to make sure we have plenty of supplies and will be exponentially adding to our production workforce. We’ve installed additional equipment to handle the increased expected demand. We’re also providing ongoing training to production staff and managers to maintain our quality standards.
At JONDO, your success is our success, and we’re committed to helping your business grow this holiday season. Contact a JONDO team member to learn more.