12 Jan Plan Your Marketing Efforts Around These Global Holidays in 2022
Updated: January, 2022
Don’t Miss These Global Holidays
People around the world celebrate different holidays at different times of the year based on their own cultures and histories. People in countries around the world exchange presents throughout all seasons. These holidays allow additional opportunities to market to your customers. Here’s what you need to know about global holidays in 2022 so you can direct your efforts accordingly.
Lunar New Year
You don’t have to live in China to celebrate the Lunar New Year. This holiday is celebrated by giving gifts to children and young adults who are not yet married. In 2022, the Chinese New Year starts on Tuesday, February 1st and is celebrated for up to 16 days, culminating with the Lantern Festival on February 16th. The Chinese New Year celebration includes elaborate decorations that can showcase this year’s animal, the Tiger. Photo products such as peel & stick prints are great for this occasion as they work well for decor and temporary graphics.
This day of gift-giving, date nights, and love always falls on February 14. Make sure to supply your customers with gifts for Valentine’s Day 2022 from JONDO. Framed canvas prints or framed paper prints of a couple’s special moments work especially well for this holiday.
Mother’s Day is a celebration of all the wonderful women in our lives (this also includes godmothers and those that act as our mothers). Mother’s Day 2022 is the perfect time to offer customers personalized pillows and to send heartfelt gifts to their loved ones. Take note of when other countries celebrate this holiday of gift giving so that your marketing efforts can be aligned. Here are some examples of when various parts of the world will be celebrating mothers in 2022:
- United Kingdom: Sunday, March 27th
- Spain: Sunday, May 1st
- United States, Canada, Germany, and Australia: Sunday, May 8th
- Mexico: Tuesday, May 10th (also referred to as ‘El Dia de la Madre’)
Do They Celebrate Mother’s Day in China?
Yes, China celebrates Mother’s Day, and it usually falls on the second Sunday in May which would be Sunday, May 8th 2022. Mother’s Day in China is not much different from celebrations of the holiday in other countries.
Countries around the world celebrate Father’s Day 2022 on different days, so make sure to let your customers know that they can always rely on you for gifts such as custom mugs year round. Save these dates and target your marketing efforts to honor dads on their special day, globally:
- Spain: Saturday, March 19th
- UK, US, Canada, Mexico, and China: Sunday, June 19th
- Australia: Sunday, September 5th
Many countries set aside a day to spoil grandparents. Allow customers to create vibrant and memorable custom canvas prints that their grandparents would appreciate. Mark these dates on your calendar to make sure customers know they can find gifts for Grandparents Day 2022 from your business:
- Spain: Tuesday, July 26th
- Mexico: Sunday, August 28th (also referred to as ‘Dia del Abuelo’)
- US and Canada: Sunday, September 11th
- UK: Sunday, October 2nd
- Australia: Sunday, October 30th
Prime Day has become a global holiday in over 20 countries, celebrating all of the amazing deals Amazon Prime members around the world have access to over the course of 48 hours. The date of Prime Day 2022 is not announced until a few weeks before, but it is usually the first or second week of July. Originally started by Amazon as an opportunity for sales, other companies have joined the occasion to offer promotions during the same time period. Think of this as essentially a second Black Friday type event to market to your customer base.
In 2022, this month-long Muslim observance starts on the evening of Saturday, April 2nd and ends at sundown on Sunday, May 1st, culminating in the festival of Eid al-Fitr, when children receive gifts. This year, this gift giving occasion starts on the evening of Monday, May 2nd and can last up to three days depending on the region.
Singles Day is a holiday that originated in China and will occur on Friday, November 11 in 2022. This holiday started as a way to celebrate single bachelors and bachelorettes but has now become China’s largest shopping holiday as well as a large promotional event around the world. In fact, sales from Singles Day eclipses both of the Black Friday and Cyber Monday sales combined. Make sure you have all of the custom photo gifts your customers need when Singles Day 2022 rolls around.
Also known as the “Festival of Lights,” Diwali is a Hindu and Sikh tradition. In 2022, it’s on Monday, October 24th, and people who celebrate this holiday worldwide will exchange presents to reflect the joy of the occasion.
In 2022, the Jewish celebration of Hanukkah will extend from Sunday, December 18th to Monday, December 26th. Hanukkah (or Chanukah) is also known as the ‘Festival of Lights’ and is celebrated for eight nights and eight days. Offer your customers photo products such as custom blankets for this holiday.
The end of the year in terms of marketing usually starts with Black Friday (Friday, November 25th this year), which traditionally falls on the day after Thanksgiving in the United States. In recent years, advertising for Black Friday has started to take place weeks before the actual day, giving businesses more opportunities to sell their products during this season. On the Monday immediately following this is Cyber Monday. Black Friday was traditionally an in-store experience but has since expanded greatly online as well. Cyber Monday is completely focused on e-commerce sales. These are some of the largest promotional days worldwide and kick off the Christmas shopping season as people shop for personalized photo gifts for families and loved ones. Christmas is the biggest gift-giving day of the year in most countries.
Is Christmas a Global Holiday?
Christmas is observed by 160 countries worldwide. Types of celebrations vary by country, and some celebrations occur the day before or after Christmas Day (December 25th).
Birthdays may not be considered a holiday because everyone has one and celebrates it on a different day. However, birthdays are one of the most important celebrations of all! Birthdays happen year round, 365 days a year. By promoting birthday gifts to your customers, you are able to supply demand year round. Offering custom banners and signs is a great way to help customers celebrate birthdays.
Personalized Gifts for Global Holidays
A great way to prepare for 2022 is to mark your calendar with the dates of these worldwide celebrations, to help you time your marketing efforts throughout the year. JONDO has seen great success from its customers who begin their marketing efforts the month leading up to each respective shopping holiday. Ecommerce sales in particular have seen dramatic growth in recent years and market penetration is expected to double to 23.6% by 2025. Strategic marketing around key events throughout the year will really help you be a part of that growth. At JONDO, we provide a variety of custom-printed products to businesses large and small. Contact us to learn how JONDO can help you and your customers find great gifts for all their special occasions.