15 Jun White Label Packaging Vs. Premium Branding
What Is The Difference Between White Label Packaging And Premium Branding?
An essential marketing strategy for e-commerce businesses is to provide an excellent printed product and fulfillment experience through proper branding. This customer experience allows you to establish your product in the marketplace with a distinct identity. Two popular methods offered by JONDO include premium branding and white label dropshipping. Let’s look at the differences between the two and how JONDO can help you advance your brand through whichever means you choose.
What Is White Label Packaging?
White label packaging is ideal for products that may be sold by direct retailers or businesses selling under multiple private brands. White label packaging reveals neither the seller nor the manufacturer. White label packaging includes a packing slip with generic order information but omits pricing and manufacturer information. No logos are included. White label packaging enables end-users to easily resell products if they desire.
What Is Premium Branding?
JONDO can help you stand out through four premium branding elements.
- Custom Branded Box Stickers
- Customizable Insert Card
- Additional Space for a Logo on Back of Canvas Products
- Customizable Enclosed Packing Slip
The customer experience begins with branded box stickers on the exterior packaging. This identifies your brand upon first impression even before the customer sees their print. It is a great way to advertise your brand.
Second, a customizable insert card inside the package can be used in many ways. One way is to thank the customer for their business or give them a coupon they can apply toward future purchases. Another option for the insert card is to highlight your company logo. Some customers also use the insert card as a seal of authenticity not unlike an artist’s autograph on a painting, creating an association between your name and your products. QR codes or gift notes are other things that can be incorporated on this branding element as well.
Third, a small dedicated area on the back of canvas products allows brands to add their own logo on the product itself.
The fourth method of making your brand known through premium branding is an enclosed letter-sized (A4) packing slip that recipients find when they open the box. Packing slips have a customizable front and back side. You can leverage packing slips to connect with customers by including important information, such as how to contact the seller. If you specialize in providing multi panel prints, educate your customers by providing directions on how to hang these. With a little planning and creativity, you can come up with a variety of ways to engage your audience while promoting your unique brand with custom prints. JONDO offers multiple options for businesses looking to customize their print on demand products with premium branding, allowing you to customize your selection to better serve your customers and your brand.
No Additional Cost for White Label Packaging or Premium Branding at JONDO
While most premium branding or white label print on demand companies charge you for these white label printing and premium branding services, at JONDO, we provide these options at no additional cost. This allows your business to direct your resources where they’re needed most. Curious about how your business can benefit from these premium branding or white label packaging services? Contact a JONDO team member today for more information regarding our white label packaging and premium branding services or for templates to help set up your own premium branding.