21 Apr Must-Try Marketing Tips: Mother’s Day & Father’s Day 2020
For most of us, staying at home has ruled out the possibility of in-person shopping for Mother’s Day and Father’s Day this year. With increasing numbers of people making gift selections online, e-commerce businesses have new opportunities to expand their customer base. Here are some marketing tips to grow your enterprise while helping customers celebrate the mothers and fathers in their lives.
Create A Gift Guide
With people spending more time at home, they’re more likely to surf the web looking for Mother’s Day and Father’s Day gift ideas. Putting together a gift guide — in the form of an infographic or blog post — allows you to offer helpful suggestions while highlighting your products. Think about creative ways to advertise gifts for moms and dads with different hobbies and interests so you can tap into a wider audience.
Design A Special Page
Create a page on your e-commerce site dedicated solely to these upcoming holidays. This makes it easier for Mother’s and Father’s Day-minded visitors to find what they’re looking for. To call special attention to the page, create a pop-up or feature it on your site’s navigation bar.
Organize A Giveaway
Giveaways enable you to advance your brand and boost current (and prospective) customer engagement. Offer something highly valuable, such as one of your products, and make it easy for people to enter the giveaway. For instance, having them submit their email address makes registering for a chance to win almost effortless and allows you to offer additional promotions to those potential customers in the future.
Make It Personal
Giving Mom or Dad a custom photo gift or something with their name on it adds a personal touch that turns a traditional gift into a treasured token of appreciation and love. Consider giving shoppers the option of customizing one or more of your top-selling products. Moms and dads will cherish these one-of-a-kind gifts for years to come.
Partner with a Reliable Print-on-Demand Company
If you’re new to providing personalized products or want to expand your current offerings, partnering with a dependable print on demand company can help you meet your goals. At JONDO, we provide a variety of high-quality custom printed items. The ability to scale orders eliminates the need to manage inventory or meet minimum quantity requirements especially during these peak holiday seasons. With standardized processes and multiple locations worldwide, we can process and ship orders promptly to ensure they safely reach their destination in time for Mother’s Day and Father’s Day. Contact a JONDO team member today for all of your print on demand needs!