19 Aug Why Australia is a Great Market for Personalized Printed Products
Updated: February, 2022
Tap Into a Whole New Market for Personalized Printed Products
In 2011, many young Australians were seemingly falling out of love with one of the world’s biggest brands – Coca Cola. Many of whom had not drank a bottle of Coke within the past month. To remedy this, Coca-Cola’s marketing agency printed 150 of the most popular Australian names on the bottles and cans of their drinks, which then invited people to Share a Coke with their friends and families.
This stunt was a raging success. That summer, Coca-Cola sold 250 million custom promotional products in Australia; in a country of 23 million people.
Australians Love Personalized Products
This Coca-Cola campaign is just one example that Australian consumers love the personalized aspect of products. As you extend your B2C (35.6 degrees Fahrenheit) reach, here are some reasons why businesses should offer custom personalized products in Australia, as well as other custom products with print fulfillment in Australia.
Australia only has 0.3% of the world’s population, but their economy is the 14th largest in the world. Most Australians are very well paid – 30% above the world average, to be specific. This means that Australians have a high level of disposable income, which translates well to purchasing personalized products to decorate their walls and homes.
Online Shopping and Tech
Online shopping has been booming for the Australian economy. US$52.24 billion was spent online between October 2020 and October 2021. By making shopping virtual and effortless, businesses have unlocked the key to Australian consumers’ hearts: convenience.
Australians are very tech savvy and partake in online shopping. 88% of the Australian population are active on the internet, and 85% of the population possess smartphones. This makes online shopping for products super easy, especially while on-the-go, traveling, or commuting.
Photo sharing has become a big part of the Australian lifestyle. Whether it is sharing your morning cup of coffee, the beautiful view you see while on your hike, or fun moments with loved ones, Australians love to share a bit of their life with all of their followers. This extends well to personalized printed products as it is another avenue for them to share these moments through custom canvas prints, framed paper prints, and personalized mugs.
About 35% of Australians are active on Instagram, and this is a great place to capture more future business. Whether it is done through organic photo sharing, sponsored posts, or a full social media campaign, making a name for yourself and having consumers associate your product with the platform is highly valuable.
Lower Acquisition Costs
In addition to all of the above benefits of marketing your personalized printed products in Australia, there is a lower average cost per acquisition. On average, Australia has a 20% lower cost-per-click than the United States. This can be a great opportunity for companies that are trying to expand their product offerings into new countries while staying within their marketing budget and acquiring new customers.
Expansion Can Be Yours
The Australian economy and its population are clearly more motivated to buy products – custom printed products to be specific – and have the funds to do so. JONDO has recently moved to a larger facility in Melbourne, Australia for expanded production capacity. This new site will allow for Australia’s continued growth as well as allow expansion of its product offering. The acquisition of this new building is in direct response to the more than 15x growth we’ve seen in Australia since the location was first established in 2018. This site manufactures and fulfills for Australia, New Zealand, and other nearby South Pacific Islands. It has the capability for quick expansion into other products.
JONDO has standardized fulfillment facilities around the globe to make order fulfillment faster and easier to get to your customers. Contact a JONDO team member for more information about the Australia print facility.